I-Mercadona supermarket chain yethule uhlelo lwe- ushintsho olukhulu esigabeni sayo sezinhlanziIkhawunta yendabuko enabasebenzi abangochwepheshe iyanyamalala kancane kancane, inika indawo uhlelo lokuzisiza olunezinhlanzi ezipakishwe kusengaphambili. Lolu shintsho, oluqhutshwa kancane kancane ezitolo zabo zaseSpain, lumelela olunye lwezinguquko ezibonakala kakhulu esigabeni semikhiqizo emisha esitolo esikhulu.
Ngale modeli entsha, inkampani eholwa nguJuan Roig ibheja ngefomethi lapho Ikhasimende lithola inhlanzi isihlanziwe, isikiwe futhi isilungisiwe emathileyi aqandisiweUkulungele ukuyiswa ngqo enqoleni. Umgomo ucacile: ukunciphisa izikhathi zokulinda, ukwenza kube lula ukuthenga kwansuku zonke, nokuvumelanisa imakethe yezinhlanzi nemikhuba yamanje yokudla.
Sala kahle ekhawunteni lezinhlanzi lendabuko
Intsha eyinhloko iyona ukunyamalala kancane kancane kwekhawunta yezinhlanzi yendabukonjengoba kwakwaziwa kuze kube manje. Esikhundleni sokuma emgqeni ukuze isisebenzi silinganise, sihlanze futhi silungiselele izinhlanzi khona lapho, amakhasimende athola amashalofu aqandisiwe anamathileyi ezinhlanzi asevele elungele ukupheka.
Lolu hlelo lufana nalokho iMercadona esivele ikusebenzisa ezigabeni ezifana nokuthi isitolo senyama noma isitolo sezibiliboco, lapho umkhiqizo utholakala khona emaphaketheni alungisiwe futhi iboniswa ezindongeni eziqandisiwe. Ngakho-ke imakethe yezinhlanzi iba yindawo yokuzinakekela lapho umuntu ngamunye engakhetha khona ngokuthula ifomethi kanye nobuningi abudingayo.
Le nkampani ihlela lesi sinqumo ngaphakathi kwenqubo yokuguqula ebanzi, lapho izitolo ezinkulu zihlelwa kabusha ukuze zinikeze Imizila esheshayo, imigqa emifushane, kanye nesipiliyoni sokuthenga esilula kakhuluAbathengisi bezinhlanzi, ngenxa yokubaluleka kwabo okungokomfanekiso nangenxa yokuthi basebenzelana nomkhiqizo obucayi, baba ngelinye lamaphuzu abalulekile kulokhu kulungiswa kabusha.
UMercadona ugcizelela ukuthi lokhu akulona nje ushintsho lobuhle, kodwa isibuyekezo esiphelele sendlela izinhlanzi eziphathwa futhi ezinikezwa ngayo kumthengi, kugxilwe kakhulu esivinini kanye nokulula kokudla, kodwa futhi nasekubeni fresh kanye nokuphepha kokudla.
Inhlanzi ihlanziwe, inqunyiwe futhi isilungele ukuhamba
Inhliziyo yemodeli entsha yifomethi yethreyi: Zonke izinhlanzi zithengisiwe sezihlanziwe futhi zilungisiwe.Itholakala ngezicucu nosayizi abahlukene ukuze ivumelane nokusetshenziswa okuhlukahlukene kwekhishi. Ngale ndlela, ikhasimende lingabona ngokushesha ukuthi lithengani futhi likhetheni ngaphandle kokulinda.
Ungazithola emifanekisweni ebandayo izingcezu, izingcezu, izinqe kanye nezingcezu ezigcwele ezipakishiweUmkhiqizo uboniswa ngendlela ebonisa ukubukeka kwawo kanye nobusha bawo. Ithileyi ngalinye liqukethe ulwazi oludingekayo lokulebula, njengemvelaphi, uhlobo lwenhlanzi, usuku lokupakisha, kanye nosuku olungcono kakhulu ngaphambi kosuku.
Lolu hlobo luhlose ukuphendula esicelweni inkampani ethi isisizwa iminyaka eminingi: Isikhathi esincane esichithwa umi emgqeni kwabathengisi bezinhlanzi kanye nokulula ukupheka ekhayaEsikhundleni sokuthembela enkonzweni yekhawuntara, ikhasimende lithatha umkhiqizo ngqo eshalofini bese liqhubeka nokuthenga ngaphandle kokulinda.
Ukushintshela ohlelweni lwethreyi kuvumela neMercadona ukuhlanganisa isethulo kanye nezindlela zokusika kuzo zonke izitoloLokhu kuyinto engahluka ngokwekhawunta yokukhokha yendabuko kuye ngokuthi isisebenzi noma isitolo sisebenza kanjani. Inhloso ukudala ulwazi lokuthenga oluhambisanayo kuyo yonke inethiwekhi yezitolo ezinkulu.
Ngaphezu kwalokho, uchungechunge lugcizelela ukuthi le fomethi entsha ihlose ukwenza kube lula ukuthi izinhlanzi zifakwe kumenyu yamasonto onke, njengoba kunjalo cishe isilungele ukuhamba kusukela kuthreyi iye epanini, kuhhavini noma ku-griddle, ngaphandle kwesidingo sokuhlanza nokuphatha umsebenzi ekhaya ngaphambilini.
Ukusha okwengeziwe, ukulondolozwa okungcono kanye nokuphila isikhathi eside eshalofini
Esinye sezimpikiswano eziyinhloko zikaMercadona zokuthethelela lolu shintsho yi- ukuthuthukiswa kokulondolozwa komkhiqizoNgokusebenza nohlelo oluthile lokupakisha kanye nokuthutha kwala mathreyi, inkampani ithi inciphisa isikhathi kusukela ekubanjweni kuya ekugcinweni futhi igcina kangcono uchungechunge olubandayo.
Ngokusho kwenkampani, ithini lenhlanzi eligcwele ithreyi ingagcinwa isesimweni esihle izinsuku eziningana esiqandisiniuma nje amazinga okushisa anconywayo ehlonishwa. Kwezinye izimo, isikhathi sokuphelelwa yisikhathi singadlula isikhathi sezinhlanzi eziboniswa ekhawunteni, ngenxa yokulawulwa kokupakishwa kanye nokuphathwa okuncishisiwe.
Ifomethi evaliwe ivumela futhi nciphisa ukuxhumana okuqondile komkhiqizo nendawo yesitolookusiza ukulondoloza kangcono izimfanelo zayo ze-organoleptic (ukunambitha, ukuthungwa, iphunga) nokuqinisa ukuphepha kokudlaUkuphathwa okuncane esitolo kusho ukuthi ingozi yokutheleleka ngamagciwane amaningi iyancipha.
Le nkampani igcizelela ukuthi okubaluleke kakhulu ukunciphisa isikhathi esidlulayo kusukela lapho inhlanzi ishiya amanzi kuze kube yilapho ifika epuletiniLokhu kufezwa ngokwenza ngcono imizila, izikhathi zokuhamba, kanye nezinqubo zangaphakathi. Le ndlela ihlotshaniswa nokuhlelwa kabusha kwezinto ezihlanganisa izikhungo zokulungiselela kanye nezitolo.
Ungakwazi yini ukuqandisa izinhlanzi emathileyi e-Mercadona?
Ukufika kwemodeli entsha kudale omunye wemibuzo evame kakhulu phakathi kwamakhasimende: Kungenzeka yini ukuqandisa izinhlanzi ezithengiswa emathileyi? Impendulo yochungechunge iyavuma, inezici ezibalulekile okufanele zicatshangelwe ukuze kulondolozwe ikhwalithi nokuphepha.
I-Mercadona ikhombisa ukuthi, ngaphandle uma kuchazwe ngenye indlela kulebula, ithini lezinhlanzi elipakishiwe kuyaqina ngaphandle kwezinkinga EkhayaUma ithileyi ingakavulwa, ingafakwa ngqo efrijini, uma nje iphakheji iphelele futhi ivalwe kahle.
Uma ithreyi selivuliwe, inkampani incoma Dlulisa umkhiqizo ezikhwameni ezikhethekile zefrijiIvalwe ngokuqinile ukuze ivikele inhlanzi ekubandeni okukhulu futhi ivimbele ukusha kwefriji. Lokhu kulondoloza kangcono ukuthungwa kwayo kanye nokunambitheka kwayo.
Ngokuphathelene nezikhathi, isiqondiso esijwayelekile ukuthi Inhlanzi eqandisiwe ekhaya kufanele idliwe phakathi nenyanga eyodwa. ukuze uyijabulele isesimweni esihle. Ngaleso sikhathi, umkhiqizo ungase ulahlekelwe yikhwalithi, yize uhlala uphephile uma amazinga okushisa egcinwe kahle.
Ezimweni lapho umkhiqizo uke wancibilikiswa ngaphambilini bese unquma ukuwuqandisa kabusha, iMercadona ikukhumbuza ukuthi ibalulekile Yipheke kahle, ifinyelele okungenani ku-70ºC imizuzu embalwaukuqinisekisa ukuphepha kokudla nokunciphisa noma yiziphi izingozi ezihlobene nakho.
Ukulinda okuncane, ukuzimela okwengeziwe, kanye nesipiliyoni sokuthenga ngokushesha
Ukususwa kwe-counter yendabuko kuphendula, ngaphezu kwakho konke, eqinisweni elitholwe yilolu chungechunge ngemva kweminyaka eminingi yokuhlaziywa: Amakhasimende afuna ukonga isikhathi lapho ethenga futhi bakhetha amafomethi abavumela ukuthi baqonde ngqo ephuzwini ngaphandle kokudlula emigqeni noma ezinhlelweni zokulinda.
Ngohlelo olusha, ikhasimende lingena esigabeni, Khetha ithreyi ekufanele kakhulu bese uqhubeka nohambo ngokusebenzisa isitolo esikhulu, ngaphandle kokuthembela ekutheni abasebenzi bayatholakala yini ekhawunteni. Lokhu kuhambisana nomkhuba ojwayelekile wokusebenzisa amamodeli okuzisiza ekusabalaliseni ukudla.
Le nkampani ithi yenze lesi sinqumo ngemuva Hlaziya izinkulungwane zamaphuzu edatha, izivivinyo ezingaboni, izinhlolovo, kanye nemibono eqoqwe ngqo esitoloKusukela kulowo msebenzi baphetha ngokuthi ulwazi lwamakhasimende ekhaya aluzange luhlale lulindeleke njengomodeli wangaphambilini nokuthi kukhona indawo yokuthuthukisa.
Ngaphakathi kohlelo olusha, uMercadona uhlose futhi ukuvumelanisa kangcono ukuhlukahluka kwezidingo zangempelangokulungisa izinhlobo zezinhlanzi, amafomethi, kanye nobuningi kulokho okuthengwa kakhulu emakhaya aseSpain. Umgomo ukunikeza izinhlobo ezahlukene ngaphandle kokudala inani elikhulu lemikhiqizo okunzima ukuyiphatha.
Isu lihilela umthengisi wezinhlanzi onikeza Umkhiqizo olungiselelwe kakhudlwana kanye nezinyathelo ezimbalwa eziphakathi nendawoukuze kube lula ukuyifaka Inhlanzi eluhlaza okwesibhakabhaka ekudleni okuvamile, ngisho naphakathi kwalabo abangenalo ikhono lokuhlanza noma ukuhlunga ama-fillet ekhaya.
Ingxenye yokuguqulwa komhlaba wonke: imodeli yesitolo se-T9
Ushintsho esitolo somthengisi wezinhlanzi aluzi ngokwalo, kodwa luhlanganiswe ku- Isu lokuthuthukisa isitolo esikhulu saseMercadonaLe nkampani iqhubeka nokusebenzisa umqondo wayo omusha wesitolo, owaziwa ngaphakathi ngokuthi imodeli ye-T9.
Lolu hlobo luhlela kabusha izindawo, lusuka esakhiweni esisekelwe ezigabeni ezihlukene (ibhikawozi, i-delicatessen, umthengisi wezinhlanzi, njll.) luye ku- inhlangano esekelwe enqubweni, ehambisana kakhulu nohambo lwangempela lwamakhasimende ngaphakathi esitolo. Umqondo uwukwenza kube lula ukunyakaza nokuthuthukisa ukuhambisana kwangaphakathi.
Ngaphakathi kwalolu hlobo, lokho okubizwa ngokuthi I-Central Workshop, indawo lapho imisebenzi yokulungiselela igxile khona (ukusika, ukupheka, ukupakisha) okwakungasatshalaliswa ezindaweni ezahlukene ngaphambilini. Lokhu kuvumela ukulawula okukhulu ikhwalithi kanye nokusha kuzo zonke izingxenye, kufaka phakathi ikhawunta yezinhlanzi.
I-Mercadona imemezele izinhlelo zokutshala imali zokuqhubeka nokwandisa lolu hlobo kulo lonke elaseSpain, ngokulindela ukuba nezitolo eziningana ze-T9 eminyakeni ezayoUkuhlelwa kabusha kuthinta kokubili ukwakheka kwephansi lokuthengisa kanye namagumbi okugcina izinto ezibandayo, izinhlelo zokukhanyisa kanye neziqandisi.
Ngesikhathi esifanayo, uchungechunge luhlanganisa ubuchwepheshe obuhlose ukonga amandla namanzi, njengezikeji zokubonisa ezifrijini ezinezinhlelo ezinciphisa ukulahlekelwa ukushisa ezindleleni ngaphandle kwesidingo seminyango, noma ukusetshenziswa kwe-COâ‚‚ njengesiqandisi ezitshalweni zokuqandisa, okuthatha indawo yamagesi amaningi angcolisayo abangela ukungcola.
Umthelela kumakhasimende nasezitolo: kusukela emasikweni kuya ekuzikhonzeni
Ukuguqulwa kwemakethe yezinhlanzi kuthinta okungaphezu kwalokho Izitolo ezinkulu ezingu-1.600 iMercadona ezisakaze kulo lonke elaseSpainkufaka phakathi izitolo eziQhingini zaseCanary. Kubathengi abavamile abayizigidi, ushintsho oluphawuleka kakhulu ngeke lusabona ikhawunta yokukhokha yendabuko, kodwa esikhundleni salokho ukuthola amathileyi apakishwe kusengaphambili.
Empeleni, lokhu kusho ukuthi ikhasimende ebelilinde imizuzu eminingana emgqeni ngaphambilini Ukuze u-ode i-hake esikiwe noma iqoqo lama-fillet, manje ungakhetha ifomethi oyidingayo bese uqhubeka nohlu lwakho lokuthenga. Kulabo ababeka phambili isivinini, uhlelo olusha luhambisana kahle nenqubo yabo yansuku zonke.
Ngesikhathi esifanayo, lesi sinyathelo singadala izingqinamba ezithile ukungabaza phakathi kwabathengi abajwayele ukukhetha into ekhawunteni bese ucela ukuthi kulungiselelwe khona lapho. Ushintsho luhilela ukuyeka kancane lokho kuxhumana okuqondile kanye nokwenza ngokwezifiso okwendabuko ukuze uthole ukushesha nokutholakala.
Le nkampani igcizelela ukuthi izoqhubeka ukusebenza nabaphakeli babo abavamile kanye nomkhiqizo ovela ezindaweni zokudoba esezaziwa yikhasimendekodwa ngaphansi kohlelo oluhlukile lokuthutha, olwenzelwe ukuqinisekisa ukunikezwa okuvamile kanye nokwethulwa okufanayo.
I-Mercadona ihlela lesi sinyathelo njenge ukuvela kwemvelo kwemodeli yakhe yefresco, indlela yokuvumelanisa umthengisi wezinhlanzi nesivinini samanje sempilo kanye nokuthanda okukhulayo kwemikhiqizo esele iphekiwe noma esele ilungele ukudliwa, ngenkathi kugcinwa ukugxila ekhwalithini nasekuphepheni kokudla.
Ukususwa kwekhawunta yezinhlanzi kanye nokugxila kumathileyi ezinhlanzi apakishwe kusengaphambili kufingqa kahle indlela iMercadona efuna ukuthatha ngayo izitolo zayo ezinkulu: Ukuzisiza okwengeziwe, isivinini esisheshayo, kanye nezinqubo zangaphakathi ezisebenza kahle kakhuluNgomthengisi wezinhlanzi oshiya ingxenye yesiko ukuze athole ukulula kanye nokulinganisa, futhi lokho kuhlanganiswa nemodeli yesitolo yesimanje, eqondiswe kumakhasimende enza ukuthenga ngezinyathelo ezimbalwa futhi inhlanzi ilungele ukuhamba isuka eshalofini iye ngqo etafuleni.
