I-Fitness Park gym chain ifinyelele ingqophamlando entsha eSpain ngokuvulwa kweklabhu yayo ye-100, etholakala ePalma de Mallorca. Lokhu kuvulwa akugcini nje ngokukhombisa ukwanda okuqopha umlando kodwa futhi kubonisa ukufika kwalo mkhiqizo eziQhingini zaseBalearic, kuqedela ukuba khona kwawo emiphakathini engu-17 ezizimele. Isikhungo esingamamitha-skwele angu-1.500 sibonisa izindawo ezikhethekile zokuqeqeshwa kwesisindo kwamahhala nokuqondiswayo, i-cardio, ukuqeqeshwa okuwela, kanye nokuphakamisa amandla, kanye nezindawo zokululama.
Le nkampani, eyangena emakethe yaseSpain ngo-2020, inyuse inethiwekhi yayo yezikhungo ngo-27% kuze kube manje ngo-2026 , ikhula isuka kumakilabhu angu-79 ekuqaleni konyaka yaya ku-100 amanje. Lokhu kukhula kwenzeke ngenxa yokutshalwa kwezimali okulinganiselwa phakathi kuka-€42 no-€48 million, ngokusho kwedatha evela ku-Intelligence 2P. I-Fitness Park ikhona komasipala abangaphezu kuka-50, futhi uhlelo lwayo lokukhulisa alubonisi zimpawu zokwehla kwesivinini: isivele imemezele indawo entsha ePlaça Catalunya yaseBarcelona, ezovulwa ngo-2027 futhi isebenze amahora angu-24 ngosuku.
Ingqophamlando ekwandiseni: amaqembu ayi-100 eSpain
Abanikazi bezinkampani ezinkulu zeFitness Park Spain, uStéphane Miras no-Édouard Texte, bagcizelele ukuthi "ukufinyelela amakilabhu ayi-100 kubonisa amandla ohlelo lwethu lokukhulisa" nokuthi ukugcina izinga elidingayo ngokuvulwa ngakunye okusha kube yinto eza kuqala. Ithimba labaphathi jikelele, elakhiwe nguPedro Gomes noFrédéric Conquet, lithe "lesi sinyathelo sisishukumisela ukuba siqhubeke; siyaqiniseka ukuthi iFitness Park isenamandla amakhulu okukhula eSpain." Lolu chungechunge luvule izindawo ezintsha ezingu-21 ezinyangeni eziyisikhombisa zokuqala zonyaka, okubonisa izinga lokukhula eliqhubekayo.
Iklabhu entsha yePalma inemishini ephezulu kakhulu evela kumikhiqizo efana neTechnogym, Eleiko, Hammer Strength, gym80, kanye neNike Strength , futhi iqala kabusha ikheji lokuqeqesha elihlanganisa i-BLK BOX. I-BLK BOX ingumkhiqizi waseBrithani ogxile ekuqeqeshweni okusebenzayo. Lokhu kubambisana okusanda kumenyezelwa kuhlose ukuhlinzeka amalungu ngezikhala ezenzelwe ukusebenza okuphezulu. I-BLK BOX, eyasungulwa eBelfast ngo-2012, isebenze ne-Adidas kanye neManchester United futhi ihlomisa ama-90% amaqembu ePremier League.
Ukusebenzisana ne-BLK BOX kanye nobuchwepheshe obusha
Ukubambisana ne-BLK BOX kuqala ngokufakwa kwekheji elikhulu, elihlanganisiwe lokuqeqesha, elenzelwe ukwandisa amathuba okuqeqeshwa okusebenzayo . UGreg Bradley, umsunguli we-BLK BOX, uthe “Isifiso se-Fitness Park sokuhlinzeka ngolwazi olusebenza kahle senza lokhu kube ukubambisana kwemvelo.” Ezigabeni ezilandelayo, imishini eyengeziwe evela kumkhiqizo waseBrithani izohlanganiswa nezinye izikhungo ngaphakathi kochungechunge.
Ngokuhambisana nokugubha iminyaka eyikhulu, iFitness Park Spain yethule inguqulo entsha yohlelo lwayo lokusebenza lweselula. Lolu hlelo lokusebenza luhlanganisa izindlela ezenzelwe wena ezikhiqizwe ubuhlakani bokwenziwa , ezivumelaniswe nephrofayili yomsebenzisi ngamunye (ubudala, izinga lokufaneleka komzimba, kanye nemigomo), kanye nezinhlelo zokuqeqesha zamasonto onke kanye nezingcezu ezingaphezu kuka-250 zokuqukethwe ukuze uziqeqeshe ngokuzethemba kusukela ngosuku lokuqala. Leli thuluzi liqinisa ukuzibophezela komkhiqizo kokuhlangenwe nakho kwamalungu ngale kwejimu uqobo.
Imiphumela yezezimali kanye nombono wesikhathi esizayo
Ngokomnotho, iFitness Park ivale u-2025 ngokunyuka kwemali engenayo ngo-9%, ifinyelele ku-€461 million . Lokhu kukhula kungenxa yokwanda kwenethiwekhi yayo, ekhule yaba yizindawo zokuzivocavoca ezingu-403 emhlabeni jikelele, ukwanda ngo-19% kunonyaka odlule. ISpain ibike u-19,5% webhizinisi lilonke, ngenzuzo elinganiselwa ku-€90 million. Le nkampani inamakhasimende ayizigidi ezingu-1,38 emhlabeni jikelele, ukwanda ngo-16% uma kuqhathaniswa no-2023.
Umkhakha wokufaneleka e-Europe uyaqhubeka nokuchuma, ngokusho kombiko we-Deloitte's European Health & Fitness Market Report 2026. Imali engenayo embonini ikhule ngo-9% unyaka nonyaka, ubulungu budlule izigidi ezingu-75, kanti inethiwekhi yezikhungo ifinyelele ku-65.700. I-Fitness Park, ngaphezu kweFrance neSpain, ikhona ePortugal naseMorocco, futhi ihlela ukungena e-Italy ngemva kwehlobo. Le nkampani iphakathi kwabaqhubi abahlanu abaphezulu ngenzuzo eYurophu, ngaphandle kokuhlanganiswa nokuthengwa.
Njengoba inamakilabhu asebenzayo ayi-100, ubumbano oluhlelekile ne-BLK BOX, uhlelo lokusebenza oluvuselelwe olusebenzisa i-AI, kanye nezezimali ezinempilo, i-Fitness Park iqinisa isikhundla sayo njengomdlali obalulekile embonini yezokuzivocavoca eSpain naseYurophu . Lo mkhiqizo usalokhu uzibophezele kumodeli yebhizinisi ekhula ngokushesha, izikhungo ezisezingeni eliphezulu, kanye namanani angabizi, uhlose ukuqhubeka nokuheha isizukulwane Z kanye ne-Millennials. Ikusasa eliseduze lifaka phakathi ukuvuleka okusha, ukwanda e-Italy, kanye nokuthuthukiswa okuqhubekayo kolwazi lwamalungu.